Consumer request has changed production methods prioritizing quantity instead of quality. This includes the addition of toxic substances to reduce the time of obtaining the product, reducing the cost to the consumer. All these toxins are transmitted to people through the food affecting our health.

Inspired by the artist Vik Muniz the poster captures the lack of care or the ignorance of society to this reality. It is a calling to the conscience of the viewer. The result is a chicken reflecting toxic food, chemically changed.

Location_Málaga, Spain


Project_Poster, printed & digital advertising